Project 04 · Case Study
Clase Azul — A custom Shopify theme connected to the commercial ecosystem.
- MVPs & Custom Systems
- QA Testing & Production Deployment
- UX/UI Design & Prototyping
We developed a custom Shopify theme and integrated Salesforce to ensure the e-commerce platform operated as a new digital channel fully aligned with the brand's existing commercial infrastructure.
Client
Clase Azul
Industry
Food & Beverage / Luxury Retail
Timeline
Full design system implementation and enterprise deployment phase
Core Integration
Shopify Storefront & Salesforce CRM Alignment
Description · 01 / Context
Bringing a premium digital storefront into an established corporate ecosystem.
The Challenge
Merging digital retail with existing customer tiers and CRM infrastructure.
The brand needed to launch an e-commerce channel that maintained absolute continuity with its existing corporate operations. Rather than acting as an isolated store, the platform had to coexist with Salesforce to respect pre-defined customer categories and commercial rules, ensuring a fluid experience across all brand touchpoints.
- Incorporating Shopify as a unified channel within the existing commercial ecosystem.
- Utilizing customer tiers and categories managed directly from Salesforce.
- Maintaining end to end traceability between e-commerce sales, CRM data, and broader operations.
Our Approach
Blending a custom storefront with backend commercial intelligence.
The solution was structured around a custom-built Shopify theme deeply integrated with Salesforce. Shopify serves as the interactive frontend storefront, while Salesforce provides the commercial data needed to identify users, validate their customer tier, and synchronize registration and purchasing records, ensuring a single source of truth for the brand.
- Development of a proprietary, tailored Shopify theme from the ground up.
- Registration and login flows connected directly with Salesforce.
- Automated syncing of sales and relevant customer activity back to Salesforce.
Description · 02 / Technological Solution
A three-pronged platform to control the commercial cycle.
System Components
Digital tools built to simplify daily operations.
We developed an interconnected ecosystem of applications that allow businesses to manage their operations in real time from any device, guaranteeing fast transaction processing and platform stability during peak sales hours.
Payment Links & Direct Bank Connection
An intuitive web tool to generate payment links and QR codes in seconds for individual sales. Powered by a proprietary gateway that processes transactions directly with the bank, it lowers third-party commission fees and easily integrates into existing storefronts.
Centralized Digital Marketplace
An e-commerce platform designed for users to sign up, upload inventory, and start selling immediately. Includes a straightforward administrative panel to manage product catalogs, orders, and customer data without technical complexities.
Logistics & Delivery Driver App
A native mobile application for the fulfillment team to receive orders, view customer details, and confirm deliveries. It is paired with a web platform for the company to monitor routes, delivery times, and overall fleet performance.
Description · 03 / Business Impact
Commercial independence and end to end customer experience control.
By deploying this proprietary ecosystem, the brand eliminated the constraints of third party vendors, optimizing its revenue streams and maintaining complete control over how it charges, sells, and delivers.
Direct
Payment Processing
Reduction in operational costs and transaction fees by connecting the platform directly to the banking entity.
360°
Operational Control
Full business synchronization, an online sale instantly processes a secure payment and triggers a delivery order to the driver.
Efficient
Native Distribution Network
An organized, active delivery fleet driven by a mobile app specifically designed to simplify their daily workflows.
Unifying the ease of link based payments, the power of an online marketplace, and the control of a native delivery network into a single platform completely transformed our operational efficiency and business independence.
Project Media
Product Views, Journeys and Assets
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