Project 02 · Case Study
Rich’s Global Digital Ecosystem — Brand centralization and operational automation.
- Custom Shopify App Development
- MVPs & Custom Systems
- UX/UI Design & Prototyping
Over a six-year continuous partnership, we evolved Rich’s digital capabilities from local commercial tools to a global scale. We consolidated their international presence through a master WordPress theme for numerous regional markets while driving internal efficiency with custom solutions for logistics, accounts payable, and proprietary POS systems.
Client
Rich's
Industry
Food & Beverage
Timeline
+6 years of ongoing collaboration
Scope
+10 Regional Markets & Core Operations
Description · 01 / Context
From a local need to the standardization of a global brand standardization of a global brand.
The Challenge
Digital fragmentation and operational complexity across multiple continents.
Rich, a leading global corporate in the food sector, needed to unify its digital presence across 23 countries with regional pages, including markets as diverse as Korea, India, and Argentina. The sites operated configurations decentralized, diluting brand consistency. Operationally, management in Mexico required robust tools to coordinate complex workflows involving areas such as accounts payable, logistics, warehouse, and direct vendor relations, while optimizing productivity and SEO positioning across its points of sale.
- Decentralization and brand inconsistency across websites in different global regions.
- Need to digitalize critical supply and finance workflows running parallel to their core SAP system.
- Technical performance optimization and search engine visibility for regional channels.
Our Approach
Evolutionary ecosystem: from a tactical solution to an international framework.
We proposed a long-term strategic relationship that began six years ago by solving a geographical need in Mexico: a store locator. After consolidating trust with commercial productivity solutions and a POS system, we scaled toward standardizing Rich Global. We designed and implemented a proprietary, modular master theme on WordPress. This framework allows replicating entire sites or using specific blocks tailored to each country, respecting regional characteristics under unified design governance. In parallel, we built independent platforms to automate the supply chain without compromising internal infrastructure.
- Creation of a modular design system on WordPress for agile international deployment.
- Independent development of B2B software to absorb the operational load of warehouse and logistics.
- Implementation of a technical strategy focused on SEO and commercial workflow optimization.
Description · 02 / What we built
A unified ecosystem for brand, commerce, and operations.
System Architecture
Connecting brand consistency with back-office efficiency.
We designed a scalable, dual purpose digital infrastructure built to centralize Rich's public global brand identity while seamlessly expanding to solve regional commercial needs. This modular architecture powers a unified global web ecosystem across multiple countries, while operating independently alongside local enterprise systems to automate critical back office, logistics, and point of sale workflows where required.
Global WordPress Framework
Development of a proprietary, scalable, and 100% modular theme. It serves as the common technological core to unify regional sites worldwide, allowing each country to activate custom blocks based on its market needs.
Autonomous Supplier & Logistics Portal
A custom system for supply chain management. It independently centralizes appointments, material receipts, invoice control, and payment tracking workflows, interconnecting warehouse, logistics, and accounts payable teams.
POS System & Store Locator
Integrated solution to control and optimize productivity at proprietary points of sale, complemented by an advanced geolocated search tool and a structure optimized for SEO positioning.
Description · 03 / Business Impact
Six years of continuous technological evolution and global control global control.
Trust extended over more than half a decade has completely transformed Rich's digital maturity, ensuring that its global expansion maintains the highest standards of efficiency and design.
20
Projected Markets
A unified pipeline to deploy the global identity across two dozen company regions under a single technological core.
High
Point of Sale Productivity
Substantial increase in operational efficiency thanks to the POS system and localization tools in the Mexican market.
Unified
Back Office Operations
Total alignment among accounts payable, logistics, warehouse, and suppliers through a dedicated management platform.
The ability to respond both to the aesthetic consistency of our brand internationally and to the operational complexities of our local logistics has consolidated a robust technological infrastructure and a strategic alliance that continues to evolve year after year.
Project Media
Product Views, Journeys and Assets
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